Owlthor, the AI article generator that researches the keyword first
Pick a keyword. Owlthor studies what ranks for it today, writes the article with images, mind maps and charts already in place, and sends it to WordPress or your CMS as a draft.
- 1Keyword
- 2Research
- 3Draft
- 4Publish
Choose a keyword worth an article
Start from the keyword suggestions in your content roadmap, or type any keyword you already have in mind.
The roadmap suggestions come from your site's own audit, and they rotate so the list stays fresh. When you open Owlthor from a suggestion, you see the polished working title rather than a raw keyword string. Typing your own is always allowed.
A four-question test before you commit to a keyword
- Does another page of yours already target it? If so, improve that page instead. Two of your own pages chasing one keyword split the rankings between them.
- Does the search match what you offer? Someone searching it should be a person you could help, not just a big number.
- Can you add something the ranking pages don't? Your own data, examples or experience are what earn a place above them.
- Is there a page on your site to send readers next? An article with nowhere to go rarely turns into a lead.
Research what already ranks for it
Before a word is drafted, Owlthor looks at the pages ranking for that keyword right now.
That research is in front of the writer for both steps that follow: choosing the title and writing the article. Both are produced with the results searchers already see in view, rather than from the keyword alone.
A draft with the visuals already made
The SEO article writer places its visuals as it goes, and each one is produced for real rather than left as a note for you.
Images
Generated for the spot the writer marked, inserted in place.
Mind maps
Rendered as pictures that summarise a section at a glance.
Charts
Drawn from the numbers the writer supplies, so the chart matches the text.
Honest gaps
If a visual fails, its written description stays in the draft instead of a fake placeholder.
The words are written by an AI model; the research, the visual production and the publishing are separate steps you can see in the dashboard.
Send it to your site, as a draft or live
WordPress has its own direct option; eight other platforms work through your connected accounts.
| Destination | What you provide | What you can set |
|---|---|---|
| WordPress | Site address, username, application password | Draft, pending review or published; categories; tags |
| Ghost, Shopify, Webflow, GitHub, Contentful, Sanity, HubSpot, Wix | A one-time connection on the integrations page | Send the article to that platform |
| Anywhere else | Nothing | Copy the Markdown and paste it in |
Drafts stay in Owlthor for 30 days. WordPress uses draft unless you pick another status.
When to reach for Owlthor
Use Owlthor when you know the keyword you want to rank for and need a full keyword article built around it.
- Your audit flagged a gap instead? Opportunity Owl writes straight from that finding.
- Need to answer "you vs a competitor"? Growth Hacker builds the comparison.
- Want the month's articles spread across real dates? Scheduler Owl lays out the calendar.
Owlthor in one picture
The four stations and the agents on either side of them.
What people ask about Owlthor
Which keywords does Owlthor write for?
The ones suggested in your content roadmap, which come from your site's audit, or any keyword you type in yourself. The suggestions rotate, so you aren't shown the same few every time.
Does it research before writing?
Yes. Before drafting, it looks at the pages ranking for that keyword right now, and the title and article are written with that picture in front of it.
Are the images real images?
Yes. Each image and mind map the writer asks for is generated as an actual picture, and charts are drawn from the numbers the writer supplies. If a visual can't be made, its written description stays in the draft so you know exactly what was meant to go there.
Can it publish to WordPress?
Yes. Give it your WordPress address, a username and an application password, choose draft, pending review or published, and add categories and tags if you want them. Draft is the default.
What other sites can it post to?
Ghost, Shopify, Webflow, GitHub, Contentful, Sanity, HubSpot and Wix, once you've connected that account. You can also copy the Markdown and paste it anywhere.
Does it give me a Word document?
No. Every draft is Markdown, which pastes cleanly into almost any editor and keeps headings, lists and images.
Related agents
Related reading
Write the article for your next keyword
Add your site, pick a keyword and Owlthor takes it from research to draft.